Question 1

What do you do for your clients?

Accepted Answer

Our role goes beyond simply facilitating mutual fund transactions. We help clients to: understand their investment objectives; select suitable mutual fund schemes; build and review portfolios; monitor investments; facilitate transactions; and provide ongoing support. Our objective is to become a long-term investment partner, rather than just an intermediary for buying and selling mutual funds. “The stock market is a device for transferring money from the impatient to the patient.” — Warren Buffett This philosophy of patience is central to the way we work with our clients.

Question 2

Are you a financial advisor?

Accepted Answer

No — and the distinction matters, so it is worth being precise. We are an AMFI-registered Mutual Fund Distributor. We are not a SEBI-Registered Investment Adviser, and we do not offer advisory services for a fee. What that means in practice: we help you select and manage mutual fund investments, and we are paid by the fund houses, not by you. A SEBI-Registered Investment Adviser operates the other way round — they charge you a fee, and are regulated under a different framework. Both are legitimate. They are simply different arrangements, and you should know which one you are in.

Question 3

What don't you do?

Accepted Answer

We can't make you rich overnight. We don't chase the latest “hot” fund. We don't recommend schemes purely because of recent performance. We don't switch or transact unnecessarily. We don't build portfolios with too many overlapping schemes. We don't predict short-term market movements. We don't promise guaranteed returns from market-linked investments. Our philosophy is discipline over excitement, and suitability over sales.

Question 4

What is the basis on which you select a mutual fund scheme?

Accepted Answer

We look at: the fund's objective and investment philosophy; the fund management team, and how consistently they have applied that philosophy; portfolio quality and valuations; how the fund has behaved in falling markets, not only rising ones; consistency across market cycles, rather than a single good year; and, above all, whether the scheme has a clear job to do inside your particular portfolio. We don't simply ask, “Which fund has performed best?” We ask, “Does this fund deserve a place in this client's portfolio?” “Know what you own.” — Peter Lynch We believe investors should understand not just the name of a scheme, but its purpose, its portfolio, its risks, and its role in their overall investment strategy.

Question 5

Do you recommend the same mutual funds to all your clients?

Accepted Answer

No. Different investors have different objectives, time horizons, risk capacities, existing portfolios and financial circumstances. Two clients of the same age, earning the same income, can quite reasonably end up with very different portfolios. Our recommendations are based on your individual requirements and your overall portfolio — not on a one-size-fits-all model.

Question 6

How many mutual fund schemes should I own?

Accepted Answer

There is no fixed number. The objective is adequate diversification without unnecessary duplication or complexity. Every scheme should have a clear role in the portfolio — more schemes do not automatically mean better diversification. Ideally, a portfolio can be very well diversified within a maximum of six to eight schemes.

Question 7

How do you decide between SIP and lump-sum investment?

Accepted Answer

It depends on your objective, your cash flows, your investment horizon, the capital available and the nature of the investment. A SIP helps build investment discipline over the long term. A lump-sum investment may be appropriate when a substantial amount is available. And where a large amount is available but the timing feels uncomfortable, staggering it into the market over a period is often the practical middle path. We will work out which of the three fits your situation, in the context of your overall investment strategy.

Question 8

Where does my money actually go? Is it safe with you?

Accepted Answer

Your money never sits with us. Not at any point. When you invest, the money goes directly from your bank account to the mutual fund company. The units are held in your name, in your folio, against your PAN and your bank details. We are the distributor on record — we facilitate and service the investment. We do not hold it, and we have no ability to move it. If RSFS ceased to exist tomorrow, your investments would be entirely unaffected. They are not with us to begin with.

Question 9

Do I need a Demat account to invest in mutual funds?

Accepted Answer

Generally, no. Mutual fund units can be held in an ordinary mutual fund folio without a Demat account, and you can invest through us without opening one. A Demat account is not a prerequisite for investing in mutual funds. We will take you through whichever process applies to your investment.

Question 10

Can I redeem my investment myself?

Accepted Answer

Yes. How you do it depends on how your units are held. If your units are held in a Demat account: you will need to place the request through your stockbroker, or directly from your Demat account. If your units are held in an ordinary mutual fund folio, you can: redeem through our app with a single OTP; contact your relationship manager, who will process it on a single email confirmation from you; or log in to the AMC or registrar website using your PAN and choose what to redeem. You are not dependent on us to get your money out. What we would prefer, though, is that you tell us what you want to redeem and let us take you through it. Where it is relevant, we will flag exit loads, the tax impact, and what the redemption does to the rest of your portfolio — so that the decision is made with the full picture in front of you.

Question 11

Can I invest in a mutual fund on my own and still take your help?

Accepted Answer

Yes — you are free to transact independently. If you are transacting on your own, you should typically be investing in Direct Plans. What we can do from there depends on how the investment is held. For anything routed through us, we provide full ongoing service: reviews, transaction support, and help when your circumstances change. For holdings elsewhere, we are happy to include them in your consolidated view and tell you what we see, so that you are looking at the whole picture — but the ongoing servicing naturally sits with the portfolio we service.

Question 12

What happens to my investments if something happens to me?

Accepted Answer

At RSFS, as a rule, we ensure that every investment made has a nominee registered. In the event of the death of the holder, we ensure the investments are transferred to the nominee — executing all the paperwork and liaising with the AMC through the transmission process.

Question 13

How do you handle my personal information?

Accepted Answer

Your personal and financial information is held on secure, access-controlled systems, and our data handling is reviewed and updated in line with prevailing security and privacy standards. Within RSFS, access is limited to the people who need it in order to service your investments. We do not sell it, share it, or pass it to anyone outside what a transaction requires — the mutual fund company, the registrar, and the exchange platform. Nothing goes to any third party for marketing.

Question 14

Can I see all my mutual fund investments in one place?

Accepted Answer

Yes. Through our app, all the investments held under our code are consolidated in one place. Separately, NSDL or CDSL send a periodic Consolidated Account Statement (CAS) listing every financial product held against your PAN — across all distributors, and including direct investments. A consolidated view helps identify overlap between schemes, concentration, asset allocation, and anything that may need attention.

Question 15

Can I increase, decrease, pause or stop my SIP?

Accepted Answer

Yes, subject to the applicable scheme and platform processes. Stopping a SIP means stopping future instalments only. It does not redeem your existing investment — your existing units remain invested unless you separately place a redemption request. Tell us what you need and we will explain the options and put the transaction through.

Question 16

Can I switch from one mutual fund scheme to another?

Accepted Answer

Yes, where permitted. However, we do not recommend switching simply because another fund has recently performed better. We first look at the reason for the switch, your existing portfolio, and whether the change genuinely improves it.

Question 17

How often should I review my portfolio?

Accepted Answer

A portfolio should be reviewed periodically — but that does not mean it should be changed frequently. A review helps establish whether the original investment rationale still holds, whether your circumstances have changed, and whether rebalancing or any other action is required. A review does not automatically mean buying or selling. At RSFS, every portfolio is reviewed at least once a year, and the review is minuted. In fact, agreeing to that annual review is one of the things we ask for before taking on a client. You can also ask for a review at any point. “Our favourite holding period is forever.” — Warren Buffett The point is not that every investment should literally be held forever, but that a good investment should not be sold merely because the market has temporarily moved against it.

Question 18

What happens when the market falls sharply?

Accepted Answer

Market corrections are a normal part of investing, particularly in equities. Our first objective is to help you understand what is actually happening, and to avoid emotionally driven decisions. We assess whether the original investment rationale remains intact, and whether any action is genuinely required. Sometimes the right decision is to do nothing. We will not go quiet when markets fall. You will hear from us more then, not less. “If we avoid the losers, the winners take care of themselves.” — Howard Marks Risk management, and avoiding a permanent loss of capital, are central to the way we think about investing.

Question 19

Do you try to time the market?

Accepted Answer

We do not believe that consistently predicting short-term market movements is a reliable investment strategy. Instead, we focus on asset allocation, investment horizon, portfolio quality and disciplined investing. “We have no idea … whether the market is going to go up, down, or sideways in the near- or intermediate-term future.” — Warren Buffett, Berkshire Hathaway shareholder letter, 1986

Question 20

Do you guarantee returns?

Accepted Answer

No. Mutual fund investments are subject to market risks, and returns are not guaranteed unless specifically stated for an applicable product. Our role is to help you make informed decisions and maintain an appropriate investment strategy — not to promise you a particular return.

Question 21

What is the difference between a Direct Plan and a Regular Plan?

Accepted Answer

Every mutual fund scheme is available in two versions. A Direct Plan has no distributor involved. The expense ratio is lower, and every decision — which scheme, how much, when to review, what to do when markets fall, when to rebalance, when to do nothing — is yours alone. A Regular Plan includes a distributor. The expense ratio is slightly higher, and that difference is what pays us. In exchange, you have someone selecting and reviewing with you, handling the process, and available when something changes. Neither is right or wrong. The honest question is not “which is cheaper” — it is whether, over twenty years, the guidance is worth more to you than the cost difference. For an investor with the time, the temperament and the discipline to run it alone, a Direct Plan may well be the better choice — and we will say so.

Question 22

Do you offer Direct Plans?

Accepted Answer

As a mutual fund distributor, our business model is based on distributing mutual funds through the Regular Plan structure. Our compensation is received from the AMCs in accordance with the applicable regulatory framework. Clients who independently choose Direct Plans are free to do so. What matters to us is that investors clearly understand the difference between the two routes before they choose.

Question 23

How are you compensated?

Accepted Answer

As a mutual fund distributor, we receive commission from the mutual fund companies / AMCs, in accordance with the applicable regulatory framework, for investments made through the distribution route. We believe in being transparent about our business model and about the services we provide. Our payout structure is disclosed on our website, as required by regulation.

Question 24

What can I expect from you after I invest?

Accepted Answer

Our relationship does not end when the money is invested — that is where most of the work starts. You can expect: a portfolio review at least once a year; a monthly consolidated statement; help with every transaction and every piece of paperwork; and a clear explanation of anything you don't follow — for as long as it takes. You can also expect to hear from us when markets are difficult, when something in your portfolio genuinely needs attention, and when something changes at your end that we should be factoring in. What you will not get is a message every time a fund house launches something new. Our aim is to be available through different market cycles — not only when markets are doing well.

Question 25

Who is your ideal client?

Accepted Answer

Our ideal client is someone who: thinks long term; values professional guidance; wants a structured investment approach; understands that market-linked investments involve risk; values accessibility and ongoing service; is willing to review their portfolio periodically; and wants a long-term relationship rather than a transactional one.

Question 26

Why should I choose Riddhi Siddhi Financial Services?

Accepted Answer

We believe our key strength is the combination of 24+ years of experience, personal attention, a disciplined investment approach, and long-term client relationships. We have been through multiple market cycles with the same clients, and we understand that successful investing is not about predicting every market movement. It is about having the right process, selecting investments carefully, staying disciplined, and having someone you can turn to when markets — or circumstances — change. Our objective is simple: to help you make better investment decisions, and stay invested with greater confidence.

Frequently Asked Questions

What is covered

About RSFS and its approach

Selecting and building portfolios

Safety, custody and control

Managing investments day to day

Markets, risk and expectations

Plans and compensation

The working relationship

About RSFS and its approach

Selecting and building portfolios

Safety, custody and control

Managing investments day to day

Markets, risk and expectations

Plans and compensation

The working relationship

Ready to plan your financial future?

Frequently Asked Questions

What is covered

About RSFS and its approach

Selecting and building portfolios

Safety, custody and control

Managing investments day to day

Markets, risk and expectations

Plans and compensation

The working relationship

About RSFS and its approach

1.What do you do for your clients?

2.Are you a financial advisor?

3.What don't you do?

Selecting and building portfolios

4.What is the basis on which you select a mutual fund scheme?

5.Do you recommend the same mutual funds to all your clients?

6.How many mutual fund schemes should I own?

7.How do you decide between SIP and lump-sum investment?

Safety, custody and control

8.Where does my money actually go? Is it safe with you?

9.Do I need a Demat account to invest in mutual funds?

10.Can I redeem my investment myself?

11.Can I invest in a mutual fund on my own and still take your help?

12.What happens to my investments if something happens to me?

13.How do you handle my personal information?

Managing investments day to day

14.Can I see all my mutual fund investments in one place?

15.Can I increase, decrease, pause or stop my SIP?

16.Can I switch from one mutual fund scheme to another?

17.How often should I review my portfolio?

Markets, risk and expectations

18.What happens when the market falls sharply?

19.Do you try to time the market?

20.Do you guarantee returns?

Plans and compensation

21.What is the difference between a Direct Plan and a Regular Plan?

22.Do you offer Direct Plans?

23.How are you compensated?

The working relationship

24.What can I expect from you after I invest?

25.Who is your ideal client?

26.Why should I choose Riddhi Siddhi Financial Services?

Ready to plan your financial future?